Let’s break it down…
Currently our women sell tomatoes and collard greens in the makeshift shops along super busy market junctions and roads.
Total buying price for 5 leaves of collard greens is 10¢
They have about 20 customers a day.
Meaning they sell worth $2 a day.
They make a profit of 50¢ from collard greens sales.
Then comes a problem and our solution…
the buyers need eggs, but the women don’t have it…
so, the buyers go somewhere for eggs and cooking oil and maybe even packet of salt.
Did you notice our women loose business in the village because they live on strict capital and have zero ability of expanding their business?
Our women could have sold to the same customer 3 more items
- Eggs that’s cost 15¢
- Cooking oil that costs 10¢
- Pack of Salt that costs 5¢
So, our woman has lost an average of 20¢ in sales that day … that is $6 a month from just an individual customer…but remember, our buyers get at least 3 eggs. That is 15¢ profit not made per day…this translates into another $5 per month missed business opportunity.
Did you know that in high traffic market areas each seller has actually about 30 customers a day?
But lets pick 20.
This means that our women could have made $6+$5*20*30=$70 in profits.
Again, did you know that the average tuition fee per term in Kenya is about $200 for 3 months?
With $70 profit per month, in 3 months our women will have made $210 in profit!
Our women will be able to pay tuition and still have $10 to expand the business!
….consider we only gave a $ 2 loan!
They have paid tuition for their child and had more than 500% to re-invest in business. Now this is how we economically grow people out of poverty. Boost their income in order to give them more economic power and options to decide where to re-invest.
